Travis Price, co-founder of Pink Shirt Day, knew first-hand the effects of bullying, as he experienced bullying throughout elementary school.
Years later when Price started Grade 12 and heard about a younger student being bullied on the first day of school, he remembered how it felt to be on the receiving end of negative attention and how no one stood up for him when he needed it most. When the Grade 9 student was targeted and taunted by other students because he was wearing a pink polo shirt, Price and his friend David Shepherd saw injustice and decided to act and make a difference for someone. Price went out and bought 75 pink tank tops and accessories to hand out. Then, the two friends used social media to ask other students to wear pink the next day to support the young student and take a stand against bullying. It worked.
Hundreds of students showed up in rose-coloured clothes, in what Price and Shepherd called a “sea of pink.” Price was especially moved to see the reaction of the young student when he walked through the doors to see so many students wearing pink.
Pink Shirt Day is now celebrated every February across Canada to raise awareness about the negative impacts of bullying and to promote anti-bullying initiatives in schools. There are now many other anti-bullying campaigns, including Anti-Bullying Day, International Stand Up to Bullying Day and Day of Pink. These events are held on various dates across Canada and internationally. Many pink-themed events raise money for programs that combat bullying and promote acceptance of diversity.
- Design by Haisla and Heiltsuk artist Mervin Windsor
- Made from 100% Cotton
- Made in Canada